The Bloggers Guide to Domain Authority, NoFollow and DoFollow Links


Before I began blogging, I knew very little about hyperlinks apart from the fact when I clicked my mouse over a URL link, it would take me to another website page. As a blogger however, links are something I need to understand in more detail especially if I want to get more page views, drive traffic to my site and earn decent money blogging.

Domain Authority

I’ve learnt a lot over the past two years and I decided to write The Bloggers Guide to Domain Authority, No Follow and Do Follow links to help make it easier for others to understand what I have learnt.

Understanding Domain Authority.

Every Website on the internet has a Domain name and with that comes a Domain Authority. My domain name is and my Domain Authority is ranked and given a score out of 100.

The score given to a website domain is actually a prediction of your website’s ranking potential in search engines such as Google, Bing and Yahoo etc. The higher the score, the higher your website or blog will rank in SEO.

To find your own Domain Authority Score you can visit and type in your own domain url. You will then be given a Domain Authority, a Page Authority and your page Link metrics.

Why is Domain Authority Important?

The higher your Domain Authority, the more likely people are to find the pages on your website or Blog. Therefore the higher up you are on the Search Engine page, the more likely you are to get traffic visit your blog and read your posts.

PR companies and brands who collaborate with bloggers will want to work with those of us who have a good MOZ Score. For example, one is much more likely to send a product for review to a blogger with a score of 30/100 than a score of 5/100.

The higher your Domain Authority the more you can charge a company for sponsored posts and or a link from your blog post to a certain brand’s webpage. (Of course other factors will come into play when brands choose to work with you such as your niche, following, rankings and popularity etc). However the MOZ score and Domain is important and the higher it is, the better for you as a blogger.

creating a no follow link

What is a Root Domain

A Root domain is a website for example a URL ending in .com, or similar which has a link directly to your website or blog. The more Root Domains that link to your blog  the better.

There are two types of links in the internet world, these are internal links which link to pages on your own website and external links which link to other websites. Your Moz Score can tell you how many unique links there are from individual websites to your blog and how many total links there are be it internal, external, nofollow or dofollow links.

Do Follow and No Follow Links

When adding a link from your blog to another website there are certain options you are able to make. For example you can make it a do follow or no follow link.

For example, I may read something brilliant on a friends blog and decide to share this on my blog/site. If I choose to make this a follow link, then SEO spiders will crawl from my site to my friends site and this will have a positive effect on my friends blog. The follow link will in effect be saying, “I’m linking to a credible source” and will help improve the SEO of the site you link to.

Now it is okay to use follow links on a blog, however there are times when follow links are frowned upon and against Google/SEO rules. If a blogger uses follow links when they are not supposed to, this can have a negative impact not only on your SEO ranking but that of the website you link to. In fact Google could remove your blog/website completely from their Search Engine leaving you unable to get traffic from that source preventing your blog from ever growing.

When must I use a No Follow Link?

When working with a Brand or PR company, for example if you have written a review or sponsored post, which then has a link to the brand concerned, it is best to use a nofollow link. If you happened to use a do follow link you would “in the eyes of google” be accepting payment for the link and both you and the website you link to could be penalised by google.

What a blogger needs to do is make the link from your post to the brands website a NO Follow link. I’ll show you how to do this shortly. Whether your link is a follow or no follow link, your readers can still click on the link and visit the brand/website you are linking up to. A No follow link will not affect the traffic flow from your blog to the brand.

The only thing the No Follow link does is stop Google/SEO spiders from crawling from your blog to the brand’s website and improving the SEO ranking for that brand.

As Bloggers we work with brands to advertise, review or honestly recommend products and our readers can by choice click on the link to visit the brand we work with. We can be paid for these links to help drive traffic to the brand but we cannot be paid to help build the brand’s SEO/MOZ Rank.

Bloggers have to work hard by guest posting, through getting recognised and or mentioned legitimately on other websites in order to build backlinks and our MOZ Scores. Bloggers should not buy backlinks and neither should other website, brands or PR companies.

How to add No Follow Script to your link

There are a few options or ways to create a no follow link. This is the most basic option.

Option One:

Click on the Insert Link Button, Add your link for example and then add the text “rel=”nofollow”

how to make a no follow link


Option Two :

Go into the Text Section of your blog post and add the whole text

<a href=””your LINK url”” target=”_blank” rel=”nofollow”>any text link here</a>


Option Three:

This was the easiest long term solution for me. Downloading a Word PlugIn called


It simply adds the option to make the link No follow by ticking the check box once you add in a link for example:

how to add a no follow link


What if a brand demands a Do Follow Link?

When I started blogging, I didn’t know much at all about the tech side of things. I’ve had to learn as I go and with time comes experience.

As a relatively new blogger, I landed a great review of a product which I thought was brilliant and so I wrote my review and included a No Follow link. Not long after, I received an email. The owner of the product I reviewed was not happy. He demanded I change the link to his site to a do follow link.

I wrote to the owner and explained that this was against Google rules and that I was in fact not only protecting myself, I was protecting his website too. Once he understood this, his attitude changed and he actually thanked me because he had been unaware of this rule.

In general PR companies and brands do know about the no follow/do follow rules. However, sometimes we will have to educate them and when working with smaller brands the owners may not be aware of this whatsoever.

At the end of the day, bloggers who are taking on work and earning money will not want to sabotage their own business/blog and if I come across someone unwilling to accept the no follow/do follow rules for bloggers, then I’d rather not work with them than risk damaging my SEO ranking and sabotaging my own blogging efforts.

I hope you found this helpful! Have you had any issues when creating follow/do follow links for brands?

Angela Milnes x

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  1. October 8, 2015 / 12:42 am

    Wow! This post is beyond informative. While I just started my blog, I am open to the endless possibilities that it may bring me. I truly hope that it can become something much bigger than it is now after 2.5 months. When did you start blogging? You are clearly doing an amazing job. An advice for an newby like me? ha #brilliantblogposts

    • October 8, 2015 / 12:45 am

      I started blogging at the beginning of the year…. still a long way to go but I’ve done well for 10 months. 🙂 Nice to meet you and I glad this is useful. I figured it is great to share what I learn as I go. 🙂 Angela x

  2. October 8, 2015 / 12:49 am

    Really useful post for bloggers starting to get their heads around these things. I know that I found dofollow/nofollow a little confusing when I first started out!

    • October 8, 2015 / 12:54 am

      Thanks Sara. I found it all confusing at the start too and it’s taken some time to get my head around it all. Thanks for stopping by. Angela x

  3. October 8, 2015 / 1:16 am

    This is super-helpful! Thank you for breaking this down in plain English. I get it now! #brillblogposts

    • October 8, 2015 / 1:59 am

      Great! I’m glad you found it useful. Sometimes things are so over-complicated by big words it’s really hard to understand. Thanks for stopping by. Angela x

      • October 18, 2015 / 3:53 pm

        As I’d already commented on this, I’ve shared on twitter instead 🙂 #love2blog

  4. October 8, 2015 / 1:53 am

    I am going to try and re-read this a few times. Very good information, i just dont understand because of my brain issues with stroke. I am trying though and appreciate the advice even though i cant quite figure it out

    • October 8, 2015 / 1:56 am

      Ha Ha! I Totally understand the brain issues. I am so slow to think at times and It’s taken me almost six months to get my head around this information. Take your time and don’t worry too much. There is plenty of time to learn these new things. Angela x

  5. October 8, 2015 / 6:33 am

    Very interesting read regarding Domain Authority. This was something I was aware of, but needed more info about. Thank you. #BrillintBlogPosts

    • October 8, 2015 / 9:02 am

      Your most welcome. I’m in no way an expert but this is my understanding of how things work. Angela x

  6. October 8, 2015 / 11:25 am

    This is a really clear explanation of the rules. I’m lucky as my OH is a web developer so I can get help and html codes, etc from him, but this is a really confusing area if you are new & have no one to ask – this is a great explanation & guide. #brilliantblogposts

    • October 8, 2015 / 11:56 am

      Very cool! It’s great having a partner who is good with techy things! I’m glad you liked this guide and found it clear to understand. Angela

  7. October 8, 2015 / 1:31 pm

    Great guide, really well explained! Just one question, if you put a Do Follow link within a sponsored post, how would Google find out?


    • October 8, 2015 / 1:45 pm

      Good Question! I don’t have the complete answer to that however, as bloggers we are expected to make it clear on our blog when we have been sponsored to write content. I have a disclaimer on the bottom of my page stating “this is a collaborative post” or “content is sponsored” etc. If we indicate as we should that our post is sponsored then google will naturally read the words that the post is paid for when checking the links. However I guess people could get away with not telling their reader/audience but that would not be honest or beneficial to the blogger. ANgela x

      • October 9, 2015 / 8:13 pm

        If Google notice that a brand is getting more do follow links than you’d expect, they’ll look into it to see they’re not trying to buy their way up the rankings. If it turns out they were, they wipe the slate clean. (I’ve seen references to this in the various blogging groups on FB).

        Thank you for this, it’s the clearest explanation of when to use do follow and no follow links I’ve seen. I’m amazed at the number of brands who still ask for do follow links and say that putting in a disclaimer is against their policy. And then get huffy when told that breaking Google rules and ASA guidelines is against mine! #brillantblogposts

        • October 10, 2015 / 1:38 am

          I totally agree….you cant buy your way up the rankings, thats no good and you do get caught out…so i’ve heard. We just have to plod along building our genuine links and doing our best and it will work well for us! Angelax

  8. October 8, 2015 / 9:36 pm

    A really useful post, thank you so much for sharing. I’ve been confused by the dofollow/nofollow thing for a long time. Thanks for clarifying this. x

    • October 9, 2015 / 6:57 am

      Thanks Morgan. I’m glad you found it useful! Angela x

  9. October 10, 2015 / 10:22 pm

    Thanks for a very informative post, it’s a bit of a minefield so easy to follow instructions about how to actually create the no follow links are really welcome! Becky x #brillblogposts

    • October 10, 2015 / 11:56 pm

      Your welcome. It can be a minefield. There is so much to learn as a blogger and we just have to take it one day at a time and slowly build our knowledge base. Angela x

  10. October 12, 2015 / 12:45 am

    Fantastic post. I found follow and no follow links so confusing at first. I thought no follow meant no one could follow them! I tend to use follow links if I mention a blog or social media platform I like, and no follow for the rest. Its probably over cautious but better safe than sorry!
    Thanks for linking up to #AnythingGoes

    • October 12, 2015 / 12:59 am

      I’m really pleased you enjoyed this. It really did confuse me at the start so I’m pleased I get it now, although as soon as you get one thing there is always something new to learn.

  11. Imka
    October 12, 2015 / 5:15 am

    Great post! Very informative 🙂 Thanks for sharing!

    • October 12, 2015 / 5:40 am

      your welcome. I’m glad you found this useful!

  12. October 12, 2015 / 6:41 am

    I had heard of this but you’ve cleared it up nicely. Thanks. Wouldn’t want to annoy the head honchos of Google!


    • October 12, 2015 / 6:46 am

      Ha Ha! So true! Love the term Head Honchos! LOL!

  13. October 12, 2015 / 12:20 pm

    This is so helpful Ang! I could have done with this explanation when I started blogging. I’m still not certain about using do follow links with companies that I haven’t worked with but have mentioned & linked to on the blog. Do you use follow or no follow then? I can’t find a definitive answer on it except whether you want to be seen to be supporting the site or not. It’s a tricky one. #AnythingGoes x

    • October 12, 2015 / 11:05 pm

      You can use do follow links when its unpaid but…there may be a risk of google assuming it’s paid so yes it’s a tricky one. I think if every single post was do follow then alarm bells would ring. I do no follow for all my links to brands. Do follow is for the people who I want to endorse, recommend, share. At the end of the day a do follow link is a huge endorsement but yes it’s not an easy thing to work out!

      • November 14, 2015 / 10:44 pm

        If you’re choosing to put in links, it doesn’t matter if it’s brands, websites, people, they should be dofollow. You’re saying they’re a reputable site you want to link to.

        It’s only those you’ve been paid to include that you should be nofollowing, if you’re follwing Google’s rules

        • November 14, 2015 / 11:22 pm

          I totally agree, it’s the links to brands your being paid to write about/review etc that should be no follow. 🙂

    • October 12, 2015 / 11:07 pm

      Thanks. I’m glad you found this helpful!

  14. October 12, 2015 / 1:42 pm

    Wow great post! I must bookmark this. The follow link explanation is great and I think I will get that plugin for any future sponsored posts! Thanks xx #anythinggoes

    • October 12, 2015 / 11:01 pm

      The plugin is a huge timesaver for me. I’d recommend it!

  15. October 12, 2015 / 4:43 pm

    I did not know that you could add “rel=”no follow”” on the end of the link – I add manually via text formatting as that’s the way I started! #AnythingGoes

    • October 12, 2015 / 10:54 pm

      Glad this was helpful to you Laura! i learn new stuff all the time! Love reading others tips and also sharing my own!

      • Anonymous
        October 18, 2015 / 3:28 pm

        Me too – SEO is my next one to tackle I’m trying to read all I can on it!

        • October 18, 2015 / 4:22 pm

          SEO is not easy but if we read and learn we can get good at it with practice. i have a long way to go.

  16. Su
    October 12, 2015 / 9:13 pm

    Wow! Thank you so much for this. You have explained it so well crystal clear in plain English! Now – I understand! I read a lot about this before but the ones I read up did not explain to me about the crawl and ranking penalties – just said that it is against google rule. I think you have just saved me! Thank you! Thank you! Thank you! #brillantblogposts

    • October 12, 2015 / 10:46 pm

      I’m glad you get it!I love to be helpful and glad this is useful to you.

  17. October 18, 2015 / 1:23 pm

    Really useful post with lots of great information, thank you for sharing! Always good to have a refresh of the important bits!x

    • October 18, 2015 / 4:24 pm

      Yes, I enjoy reading these types of posts so thought it would be good to write one for a change. A good refresher!

  18. October 18, 2015 / 2:22 pm

    Thank you so much for this post, it’s very helpful! I have bookmarked it so I can refer back to it as it can all get a bit confusing haha! xx

    • October 18, 2015 / 4:23 pm

      oh, I’m glad you found it useful! thanks for letting me know! Angela x

  19. October 18, 2015 / 5:13 pm

    This has helped me heaps! I’m still new to blogging and all of this has been ever so confusing to me! Would you say follow links are fine if you just sharing normal posts? and then none follow links when its a review or a sponsored post for a company? is that right? haha.

    Linking to you from #AnythingGoes linky.

    • October 18, 2015 / 8:01 pm

      Yes. No follow links are generally if the post is a specific review for a brand or a sponsored blog post. You can do follow links however you like but it would look dodgy to google if your links on a sponsored post/review was do follow.

  20. October 18, 2015 / 8:06 pm

    This is really interesting! I’m new to blogging and useless at web management. I have my own business and I’ve always paid other people to do this bit for me. But I’ve taken over the reigns six months ago and I have to say it was all a bit overwhelming! I’d imagine my current score is awful, so I really need to try and get it up so that people can read my blogs! What would you say is best, in terms of a brand new site? Thanks for writing! Jodie xx

    • October 18, 2015 / 8:40 pm

      The moz score grows naturally over time and the best way to help increase I think (but i’m not an expert) is to keep producing good content and posts and building followers a little bit at a time. Then, as you grow people will share your content and create links on their own websites and blogs. Guest posting is a good way to build links and submitting articles to relevant websites…for example i’m planning to try and get an article published on “the mighty” a chronic illness website. Some parent bloggers try to get published on the Huffington post etc which is good but hard to do. Other ideas are blogger awards and tags. For example, I got tagged in the sisterhood of the world award and libester award as a new blogger and when you get tagged, the blogger who tags you adds your link onto their site and you add the links to the blogs you nominate. I think this can help a little to build links- but the aim is to get links from lots of different places etc So maybe focus on one website or blog at a time or look out for guest posting opportunities. You could also do a monthly post on your favourite bloggers or best posts you read that month and people might reciprocate… just a few ideas.

  21. Kellie Kearney
    October 18, 2015 / 11:55 pm

    Well thats the first time I’ve ever read a post about do and don’t follow links and understood it. Thank you very informative!

    • October 19, 2015 / 12:59 am

      What a lovely compliment. Thanks Kellie 🙂 I’m glad you found this good.

  22. October 19, 2015 / 11:04 pm

    Great post – blogging can be so complicated can’t it! Thanks for the tips!

    • October 20, 2015 / 10:44 pm

      Your welcome. It can be tricky at times and as we speak new things are happening and there is always more to learn.

  23. October 20, 2015 / 5:28 pm

    This is a really good, clear guide to it all. You really have learnt a lot about it when you have only been blogging for that long; it’s great that you understand it all so well. It can all be so confusing sometimes. Great post x

    • October 20, 2015 / 10:37 pm

      Thanks Louise. I only learn by studying and researching and thats the one thing i have done all my life, studied so the skills are transferable into blogging. 🙂

  24. October 21, 2015 / 12:18 am

    WHAT???? How did I not know any of this?? I am such a loser lol Its a really great post Ang and helpful, but how do I know if I’ve broken the rules? lol I never knew any of this – I just link it to stuff x

    • October 21, 2015 / 9:04 am

      Mary your not a loser lol! There is so much to learn and these rules apply to self hosted so just check your links before to sway over- it’s just the ones related to paid work/reviews etc. Ang xx

  25. October 21, 2015 / 2:53 pm

    This is a really helpful and easy to follow post – thank you so much. I didn’t realise or understand about the do follow/don’t follow links and you’ve explained it very well.
    Sammy x

    • October 23, 2015 / 11:40 pm

      Oh I’m pleased you found this useful and hope it helps for the future. Angela x

  26. October 25, 2015 / 10:08 am

    Well this post has been a real eye opener for me. I’m very new to blogging and so all of these terms are totally foreign, but I’ve got a much better understanding now thank you very much. I don’t work with any brands (yet), and for me this is all a hobby, but I will save this post as if I ever hit the big time I’ll need it! :0)

    • October 25, 2015 / 4:52 pm

      Thanks. It’s useful knowledge to have and i’m glad you found it easy to understand.

  27. October 28, 2015 / 2:55 pm

    Thanks Angela for the information and tips. I never knew that such things existed. I bet there are lots more I don’t know about.

    • October 28, 2015 / 6:45 pm

      Great! I’m glad you found this useful!

  28. Lisa (Travel Loving Family)
    October 28, 2015 / 11:42 pm

    Really useful article many thanks! Plain English, no technical language and therefore easy to understand:) I added a plugin but it didn’t work, I will try the one you have suggested

    • October 28, 2015 / 11:58 pm

      oh I’m pleased this came is useful to so many people. It is a tricky topic and I’m still learning myself!

      Angela x

  29. November 12, 2015 / 10:38 pm

    HI Angela, this is such an interesting post and explains very clearly why it’s important to use no follow links when working with brands – I’ll be sharing it with the next company that gets in touch with me and asks for a do follow link. I have an additional question that has been bugging me for a while: how do Google’s spiders know whether a blogger has been paid or not to add a link to a post? Over the years I have added do follow links to websites that I genuinely think are useful to readers (places I’ve visited, for example). I haven’t been paid for these posts or links. Am I damaging my DA if the spiders mistakenly think I have been paid?

    • November 12, 2015 / 10:44 pm

      To be honest I do not know but i can only guess or imagine how it happens and I think, if there were continuous do follows, it may ring alarm bells and someone may have to then check it out but i cannot be sure on that! I’m sure they have some smart technology which picks it up…but surely it would have to be checked by? I’d like to find out the exacts in and outs of it. you wont be penalised for adding a do follow when your not paid, but i think this has to do with writing a disclosure on the blog. i really am not 100% sure but i will try to find out!

  30. November 13, 2015 / 12:00 pm

    Thank you really helpful, need to work out if my links are no follow or not. As I’m with WordPress I’m assuming it is but better check! Xx

    • November 14, 2015 / 10:14 pm

      Good idea! I think you can check by looking at the html in the text side of wordpress page. 🙂

  31. February 24, 2016 / 4:46 pm

    I love your blog.. very nice colors & theme. Did
    you create this website yourself or did you hire someone to do it for you?
    Plz answer back as I’m looking to design my own blog and would like to know where u
    got this from. thank you

    • February 24, 2016 / 9:14 pm

      I created the website myself and did the work myself thanks for the compliment.

  32. March 5, 2016 / 6:11 pm

    Great post there bro, really increasing DA of a blog is a challenging task for a blogger. I think posting unique and quality content on blog on a regular basis helps most to increase domain authority.
    I was not aware that URL structure plays role in DA too, that’s great information shared over here. Now I will try to make my blog post URL’s more SEO optimized.

  33. March 15, 2016 / 8:11 am


    I am reading a lot of posts regarding domain authority, because i want to improve my domain authority quickly in order to attract advertisers.

    Buy I am not finding it easy as I am not able to know, why I am not improving.

    Anyways, I have one question, Whether the links from bookmarking sites help in improving domain authority or not?

    I have build many links from Bookmarking and Profile sites, whether it helps?

  34. April 14, 2016 / 4:26 pm

    I had no idea about any of this, Got a lot of links to go and check now :-/
    Thankyou for posting.

    • April 14, 2016 / 6:13 pm

      oh good luck and I hope this helps 🙂

  35. May 27, 2016 / 9:53 pm

    Great blog….this is probably one of the easiest to understand guides to follow links that I have ever read. I’ve read a good few blogs on this topic but still was unsure. Now, I’m certain about the lot. Thank you! I will definitely share this

    • May 27, 2016 / 11:17 pm

      Thanks. I’m glad this is useful to you

  36. June 13, 2016 / 8:26 am

    Wow, I had no idea about this, thanks so much for sharing and making it understandable! Next job for me is downloading the plugin

    • June 13, 2016 / 1:01 pm

      Glad this has come in handy 🙂

  37. September 7, 2016 / 11:02 am

    You explained it in a very decent way, very understandable. Great post on Nofollow and Dofollow links. Thanks for the guide.

  38. Karen, the next best thing to mummy
    November 23, 2016 / 7:06 pm

    I am late commenting on this, as I have been saving it, for when I get my own domain name, which I now have, thanks, it is so informative!

    • Angela
      November 24, 2016 / 11:26 pm

      Thanks. I’m glad you find it useful.

  39. Pingback: My Homepage
  40. February 7, 2017 / 8:32 am

    This is the clearest blog post I’ve read on this matter, great and thank you. x

    • Angela
      February 7, 2017 / 8:48 am

      Oh I’m glad it makes sense and hope you have a much better understanding now.

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