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The Bloggers Guide to Domain Authority, NoFollow and DoFollow Links

Before I began blogging, I knew very little about hyperlinks apart from the fact when I clicked my mouse over a URL link, it would take me to another website page. As a blogger however, links are something I need to understand in more detail especially if I want to get more page views, drive traffic to my site and earn decent money blogging.

Domain Authority

I’ve learnt a lot over the past two years and I decided to write The Bloggers Guide to Domain Authority, No Follow and Do Follow links to help make it easier for others to understand what I have learnt. If you ever decide to create your own website, there are plenty of website builders that can help you out, but before you choose the one that suits your business it is good to know everything about domain authority and hyperlinks.

Understanding Domain Authority.

Every Website on the internet has a Domain name and with that comes a Domain Authority. My domain name is and my Domain Authority is ranked and given a score out of 100.

The score given to a website domain is actually a prediction of your website’s ranking potential in search engines such as Google, Bing and Yahoo etc. The higher the score, the higher your website or blog will rank in SEO.

To find your own Domain Authority Score you can visit and type in your own domain url. You will then be given a Domain Authority, a Page Authority and your page Link metrics.

Why is Domain Authority Important?

The higher your Domain Authority, the more likely people are to find the pages on your website or Blog. Therefore the higher up you are on the Search Engine page, the more likely you are to get traffic visit your blog and read your posts.

PR companies and brands who collaborate with bloggers will want to work with those of us who have a good MOZ Score. For example, one is much more likely to send a product for review to a blogger with a score of 30/100 than a score of 5/100.

The higher your Domain Authority the more you can charge a company for sponsored posts and or a link from your blog post to a certain brand’s webpage. (Of course other factors will come into play when brands choose to work with you such as your niche, following, rankings and popularity etc). However the MOZ score and Domain is important and the higher it is, the better for you as a blogger.

creating a no follow link

What is a Root Domain

A Root domain is a website for example a URL ending in .com, or similar which has a link directly to your website or blog. The more Root Domains that link to your blog  the better.

There are two types of links in the internet world, these are internal links which link to pages on your own website and external links which link to other websites. Your Moz Score can tell you how many unique links there are from individual websites to your blog and how many total links there are be it internal, external, nofollow or dofollow links.

Do Follow and No Follow Links

When adding a link from your blog to another website there are certain options you are able to make. For example you can make it a do follow or no follow link.

For example, I may read something brilliant on a friends blog and decide to share this on my blog/site. If I choose to make this a follow link, then SEO spiders will crawl from my site to my friends site and this will have a positive effect on my friends blog. The follow link will in effect be saying, “I’m linking to a credible source” and will help improve the SEO of the site you link to.

Now it is okay to use follow links on a blog, however there are times when follow links are frowned upon and against Google/SEO rules. If a blogger uses follow links when they are not supposed to, this can have a negative impact not only on your SEO ranking but that of the website you link to. In fact Google could remove your blog/website completely from their Search Engine leaving you unable to get traffic from that source preventing your blog from ever growing.

When must I use a No Follow Link?

When working with a Brand or PR company, for example if you have written a review or sponsored post, which then has a link to the brand concerned, it is best to use a nofollow link. If you happened to use a do follow link you would “in the eyes of google” be accepting payment for the link and both you and the website you link to could be penalised by google.

What a blogger needs to do is make the link from your post to the brands website a NO Follow link. I’ll show you how to do this shortly. Whether your link is a follow or no follow link, your readers can still click on the link and visit the brand/website you are linking up to. A No follow link will not affect the traffic flow from your blog to the brand.

The only thing the No Follow link does is stop Google/SEO spiders from crawling from your blog to the brand’s website and improving the SEO ranking for that brand.

As Bloggers we work with brands to advertise, review or honestly recommend products and our readers can by choice click on the link to visit the brand we work with. We can be paid for these links to help drive traffic to the brand but we cannot be paid to help build the brand’s SEO/MOZ Rank.

Bloggers have to work hard by guest posting, through getting recognised and or mentioned legitimately on other websites in order to build backlinks and our MOZ Scores. Bloggers should not buy backlinks and neither should other website, brands or PR companies.

How to add No Follow Script to your link

There are a few options or ways to create a no follow link. This is the most basic option.

Option One:

Click on the Insert Link Button, Add your link for example and then add the text “rel=”nofollow”

how to make a no follow link


Option Two :

Go into the Text Section of your blog post and add the whole text

<a href=””your LINK url”” target=”_blank” rel=”nofollow”>any text link here</a>


Option Three:

This was the easiest long term solution for me. Downloading a Word PlugIn called


It simply adds the option to make the link No follow by ticking the check box once you add in a link for example:

how to add a no follow link


What if a brand demands a Do Follow Link?

When I started blogging, I didn’t know much at all about the tech side of things. I’ve had to learn as I go and with time comes experience.If you ever decide to create your own website, there are plenty of website builders that can help you out, but before you choose the one that suits your business it is good to know everything about domain authority and hyperlinks.

As a relatively new blogger, I landed a great review of a product which I thought was brilliant and so I wrote my review and included a No Follow link. Not long after, I received an email. The owner of the product I reviewed was not happy. He demanded I change the link to his site to a do follow link.

I wrote to the owner and explained that this was against Google terms and conditions and that I was in fact not only protecting myself, I was protecting his website too. Once he understood this, his attitude changed and he actually thanked me because he had been unaware of this rule.

In general PR companies and brands do know about the no follow/do follow rules. However, sometimes we will have to educate them and when working with smaller brands the owners may not be aware of this whatsoever.

At the end of the day, bloggers who are taking on work and earning money will not want to sabotage their own business/blog and if I come across someone unwilling to accept the no follow/do follow rules for bloggers, then I’d rather not work with them than risk damaging my SEO ranking and sabotaging my own blogging efforts.

I hope you found this helpful! Have you had any issues when creating follow/do follow links for brands?

Angela Milnes x