Are you considering a career in marketing or advertising?
This is a diverse field where you might be able to transfer some of your existing skills, develop exciting new abilities, unleash your creativity and work on campaigns that connect brilliant brands with their target customers.
In-demand marketing skills these days include writing, design, web development, search engine optimisation (SEO), social media, PR, filmmaking and much more – the vocational possibilities are vast.
If using your skills, intelligence, personality and savvy to sell products and services sounds like it would float your boat, take a look at these three tips to kickstart your marketing career.
Consider the classics
Treating yourself to some classic TV and books on marketing is a great way to get a taste of the history of the sector and to absorb some solid principles that still apply in the digital age.
If you fancy a box set binge, search for the period drama Mad Men and immerse yourself in the world of Madison Avenue advertising in 1960s and 1970s New York.
Otherwise, if you’re more of a reader, you’ll appreciate the wisdom and wit in Ogilvy on Advertising – David Ogilvy was of one of the real-life advertising legends that inspired the series. Other classic books include Breakthrough Advertising by Eugene Schwartz, and Zag by Marty Neumeier.
Joining social media platforms like Linkedin and Twitter is an excellent way to find friendly professionals who are already making waves in marketing, regularly share resources, and can in some instances even connect you with potential employers.
Be sure to observe respectful social etiquette and gradually build relationships through following, sharing and commenting on their content, then perhaps in time you can message them directly.
Marketing professionals sharing superb content on social platforms include Eddie Shleyner, Dave Harland, Vikki Ross, Rand Fishkin, John Espirian, Drayton Bird, Julia McCoy, Purna Virji and Melanie Deziel. With experts like these populating your social feeds, you can say goodbye to doom scrolling forever and pick up golden advice any time you’ve got a few minutes to spare.
Earn an accredited qualification
Studying for an accredited qualification is another excellent way to claim a foothold in the marketing and advertising industry – and with the proliferation of online degrees available these days from top universities, you can study more flexibly in a way that’s manageable if you have existing work or family commitments.
For instance, if you’re interested in the clever ways modern marketers connect with customers online, an online digital marketing degree from the likes of ARU Distance Learning could be the springboard to a superb career working in-house for a big brand or contributing to campaigns for a diverse clientele as an employee of a digital agency.
If you’re a complete marketing newbie with no experience, this type of qualification provides you with a foot in the door for a range of highly rated employers.
Consider these three tips to kickstart your marketing career as the first steps towards a job you love, with roles that let you work from lots of worldwide locations – sounds pretty sweet, right?