If you’re working remotely for a digital agency, often you’ll find you need to make decisions with minimal supervision, although you will have ways to contact the rest of your team if you need to. Sometimes, simple mistakes can cause big problems and a lot more work. Here are five things you should be aware of.
Having a new website can be exciting, but to ensure a smooth transition, you’ll need a site migration guide to prevent losing your search engine rankings, which could lead to a drop in traffic, and therefore a drop in sales.
Just one small mistake here could have a negative impact on your business. So even if you think you know how to migrate your site if you have any doubts at all, it could be worth double-checking or brushing up on your knowledge before attempting this. Alternatively, get help from a professional.
The overuse of clickbait
Coming up with content titles is difficult. You want to sum up what the content will tell people and entice them into clicking on the link. However, making outrageous or misleading claims in your title will have the opposite effect to what you’re trying to achieve.
If your title offers to show readers how to make thousands a day by following your advice, but then the content relies on factors outside of their control, they’ll be unlikely to click on your content again.
It’s frustrating for them to see claims they can achieve something when they lack the resources or connections your content mentions. Something more realistic but offering less might result in fewer clicks but will get a higher engagement if the advice is more achievable to the average person.
Offering a one size fits all approach
If you want to reach the most people, it’s tempting to make sweeping statements, such as “everyone can benefit from this” or “this will make your life easier”. However, being more specific can appeal to people who can relate to what you are saying.
Telling people how they will benefit, or how their life will be improved, can be more effective. You may lose interest from some people who don’t relate, but the people you connect with will be more likely to respond positively.
Forgetting about people on other devices
If you have a website, forgetting about people on the move who use mobiles and other devices, can make it impossible for them to navigate your website. If your potential customers can’t access your website, because it’s not adapted to their device, they will search for another website that gives them the information they need.
People like to have instant access to information. The company behind the other website they go to may then win them over, losing you custom in the long term.
Although working with minimal supervision has its upsides, it’s important to remember what could go wrong and avoid making these mistakes whenever possible. You will likely be corrected by your team members, but they will be busy too, and the damage can be done before they notice.