It’s no secret that QR codes have become a part of our pandemic reinforcement endeavors. As they are integral in minimizing the chances of transmitting harmful germs and the virus itself, many enterprises are now incorporating the use of QR codes in their marketing and new normal business operations.
And with their use of it, the number of QR codes present on scannable surfaces increases. But as these surfaces are filled with these 2D barcodes that have similar design colors, black and white, distinguishing which enterprise owns them is can only be done when they scan them.
Because of that, tech innovators are continually improving the technology by adding a customization option for the code’s design elements.
With this technological addition, creating a QR code is now not limited to a black and white color scheme.
What is a customized QR code?
A customized Quick Response (QR) code is a type of QR code that enables a user to modify the design of the 2D barcode’s output by changing the eye shapes, set of patterns, and colors. If the QR code maker allows, adding a logo to it is can become a part of a customized QR code. The use of this type of QR code is great for creating brand awareness as its design is can be modified according to one’s branding elements.
As the black and white color design is the default color that we encounter after generating a QR code, the same code is can be turned into a customized one when you toggle the design customization option that is usually present in a QR code generator online.
Why every brand should start adopting the use of customized QR codes?
As millions of QR codes are created and deployed each day, having a QR code that creates the most impressions is important for most businesses that want to be recognized by their target customers.
Since most people look at how eye-catchy a product or marketing material is, the use of customized QR codes is essential for every brand, and here are 4 reasons why they should start using them.
1. Matches with any marketing material deployed
Design and color coordination makes a marketing material more appealing for the people receiving it. With the use of customized QR codes, marketers will not have to worry about design mismatches as this type of QR code is can be redesigned according to the marketing materials design scheme.
2. Increases brand awareness for people
People tend to recognize brands from their logo and design, and with the use of customized QR codes, increasing brand awareness through it is easy and attainable.
3. Helps hint specific information for the scanners
With different functions QR codes hold today, having multiple QR codes with similar designs can sometimes confuse people from scanning them. Because of that, more people shy away from scanning identical QR codes that are placed in one area.
But with the use of customized QR codes, businesses can create uniquely designed QR codes for different operations functions.
4. Avoid the risks QR code rickrolling scans
In line with the QR codes regaining scanning popularity, the threat in scanning rickroll QR codes is also at bay. To avoid falling prey to these rickroll schemes, businesses that integrate the use of QR codes are tapping the use of customized ones.
How to make a customized QR code?
When making a customized QR code, the first thing you must always need to bear in mind is to look for a QR code generator that allows the creation of this type of QR code. For a brief yet concise guide, here are the following steps in making a customized QR code.
1. Open and subscribe for a QR code generator with logo online.
2. Select the category of the data/content you want to convert and fill in the required fields
3. Generate the QR code as a dynamic one
4. Customize the QR code design, add a logo, and call to action to it.
5. Run a QR code scan test
6. Download the QR code and embed it in your marketing/operations materials.
As people are scanning their way to grab information from the QR code they find on restaurants, advertising posts, and more, the first thing they always check is the design quality the QR code has.
Since making a tech statement with QR codes is what businesses aim to have, the use of customized QR codes increases the opportunity for them to gain recognition from the consumers themselves.