As we end the year on an uncertain note, many businesses are choosing to tread lightly as we enter 2022.
And while it can’t hurt to be cautious, fortune favours the brave, and many businesses have thrived even in the face of the last two years’ hurdles.
So there’s never a bad time to be ambitious. Whether yours is a mom-and-pop operation or your sights are set on major growth, these are just four small ways to expand and develop your brand in 2022 .
1. Develop your company culture
It might sound like a cliched buzzword, but investing in your staff is just that – an investment.
And as a small business, a tight-knit team is the greatest asset you can have.
Promoting an open, supportive and ultimately positive company culture will help nurture productivity and morale even in the most adverse of times.
2. Go digital
If you haven’t already, now is the time.
Ecommerce is king right now, and the internet offers more opportunities than ever for small businesses to connect with their audience like never before.
Visual platforms like TikTok and Instagram offer ecommerce brands a chance to showcase their products in a unique and engaging way, whilst LinkedIn is a prime environment for B2B businesses to present themselves to their target audiences.
3. Lead with emotion
When it comes to connecting with your audience, research shows that customers increasingly value brands who wear their hearts on their sleeve.
So don’t be afraid to show who you are as a business, and let your customers see what really matters to you.
Consumers appreciate brands who share their values, and by being unafraid to take a stand and share the passions behind your mission gives them another reason to choose you over a competitor. Distinguish yourself by leading with integrity in your industry.
3. Outsource innovation
There’s nothing wrong with seeking external help, and whether it’s outsourcing your digital marketing to get your campaign off the ground or exploring new product development and design services with an innovation hub like 3M Buckley Innovation, finding new ideas from external sources is a fantastic opportunity to bring fresh ideas into your business and find new ways to perfect your niche.
4. Set goals
Setting goals in business is vital, but many once-new brands often find that once they’re into a certain routine, they become lax about setting targets
Everyone is familiar with the concept of SMART goals, and as ubiquitous a concept as it might be, there’s a reason this acronym stands the test of time. Measurable goals may mean aspiring to an increase in profits, an uptick in hiring new staff or even efficiency targets in time management. But by laying out these goals in a quantifiable way, you can assess your journey at every step to put success within your reach.
These are just four ways to keep your small business growing in 2022.
Are you a small business owner? What are your tips for growth during difficult periods? Share your wisdom in the comments below.