Shopkins Characters and Why Do Kids Love Them?

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What Are Shopkins Characters And Why Do Kids Love Them?

Last year my daughter Sylvia discovered Shopkins on Youtube. Now I had no idea what these cute little characters were. Now,  6 months later, I feel somewhat of an expert.

These cute little toys have been out a while now and they are a huge buzz amongst young kids at the moment. We absolutely love them and are slowly collecting the new season of characters which recently came out.

shopkins ice cream van

What Are Shopkins?

Shopkins are small characters. Each Season has a shopping list of departments with characters such as Suzie Sundae a dessert, Jennifer Rain, a Wellington Boot or Nettie Spaghetti a meal.

Some of the characters come in different colours, some are common, other rare or ultra rare and it can be quite difficult to collect all of the different figures on the lists.

The little characters come in different size packs, the smallest being a pack of two which usually cost £2.50 and come in a wrapped up basket making the characters a mystery.

Sylvia loves buying mystery packs as it’s so fun to open the and discover what new character’s she has found. I sometimes use a small pack of these cute little toys as a reward for good behaviour or achievements. I think this is way better than buying food rewards.

Why Do Kids Love Shopkins?

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I think Shopkins are kind of like Kinder Eggs but to me they are much better and more fun to collect. Recently my daughter was given some spending money.

She chose to buy the Shopkins Ice Cream Truck which is available at Argos or any good children’s Toy store. Sylvia was so so excited and was literally Jumping up and down. She could not wait to get home and open her new toy.

shopkins ice cream van

Does Your Child Love Shopkins?

I don’t really think there has been a toy my child has loved as much as the little characters in our home. They really are a big thing at the moment.

Here Are a Few Shopkins Posts You May Enjoy.

We have been making a few videos on Youtube and Sylvia wants to make some more. This is something my daughter finds really fun. Here is one of our Videos, I hope you enjoy it.

Do you have something you like to collect? How about your child or a family member?


Angela Milnes is a Qualified Early Years Teacher who has specialised in Preschool and Kindergarten teaching. She has a wealth of experience teaching young children and is passionate about kids crafts and having fun as a family. Angela has also taught cooking skills and loves to share both family recipes and easy crafts here on The Inspiration Edit. Follow her on Pinterest!

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  1. my son loves watching you tube videos of kids opening up packets of choppiness or playing with them. I honestly had no idea what they were until I read this xx

  2. That is so lovely! Future vlogger in the making. I have seen the adverts but as Rodalie is only 16 months old I didn’t really know what Hopkins were. They sound great. It’s so nice when kids can get really into something and collect the set. Good luck Sylvia x

  3. Wow I’ve never heard of shopkins! I must be old and out of touch haha. I used to collect all sorts – Pokemon cards, football stickers and then stamps for a while. Nothing that’s lasted though x

  4. Pickle loves Shopkins – infact he loves anything super tiny and easy to lose!! He is only three so pops them everywhere – then forgets where he has put them! Kaz x

    1. Ha ha. Sylvia was losing hers until i bought her a vending machine to keep them in and now she is looking after them much better. i love them too. They are super fun!

  5. These feel like the modern day equivalent to top trumps or sticker books from when I was a kid, you never knew which ones you were going to get and spent hours swapping with friends!! Great idea to use them as a reward – may look into something similar when Monkey is a little older. She does look made up with the ice cream truck x

  6. Sofia is a fellow Shopkins addict. I bought her one of the packs of 20 for Christmas and her aunt (who I’m sure saw my blog post about what Soifa was into) bought her a fridge with Shopkins in it, plus a friend bought her a Shopkins annual. We also just discovered the videos on the kids YouTube app. I didn’t really get it at first but they have really caught on.

    1. oh I bet she is I think shop games are a huge thing for any little girl at the minute. Sylvia first discovered them on YouTube and she can never get off the iPad. If she’s not watching a film she is making one.

  7. Although I had heard of Shopkins, I had no idea what they were about. They make a great collectable for little ones and a good reward system too.

    1. They are pretty cool and a good collector item! Sadly we keep getting the same ones over and over and its a little disappointing when you pay out for new ones and they end up the same!

  8. My 6 year old loves shopkins. She discovered them last year on YouTube. She uses them for her barbies the shopping baskets etc. I’m always finding them everywhere!

  9. My 3 year old loves her Shopkins! Luckily, we haven’t had to collect an entire list yet. She’s also a fan of blind bag reveal videos, I’ll make sure she has a look at Sylvia’s.

    1. It’s hard to collect the whole list. We got to a point where every time we bought a new one it was one we allready had! When we get to that point it’s time to look for something new!

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  11. Moose Toys does a good job of coming up with very creative names and characters for each of the Shopkins, then following up with personalities and character development in their cartoon series. It’s the perfect set up for kids to take off from with their imaginations.

  12. Little M is obsessed with Shopkins too! Actually he’s obsessed with all surprise toys, I think he discovered them on youtube as well. I prefer them to Kinder eggs as they don’t involve chocolate! M puts his Shopkins inside plastic eggs to make his own ‘surprise eggs’! Love the little video. We should really do this, as M loves making videos too! You’ve inspired me! x

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