Creative Marketing Ideas for 2020 – Guest Article
If you’re a stay at home mom who has decided to transform her hobby into a way to earn money, or maybe you don’t see yourself as an entrepreneur but you’ve ended up managing a small business; you may be feeling overwhelmed with how to market your business. With the plethora of options available, sometimes even the seasoned business owner doesn’t know where to start.
Or maybe you’re just overwhelmed by all the options. Here’s a little list that can help you out of your marketing slump or give you some ways to stand out so people will remember you better:
1. Produce some informational, entertaining videos.
Since people are becoming increasingly interactive online, it would be good to get your creative juices out by producing some video content for your target market. Here you can be informative, personal, and dynamic in introducing your brand and connecting with your audience on a more personal level. Putting a face behind the name can also make your market feel closer to you, and even be a catalyst for buying into your brand because of the connection that they feel.
2. Use traditional flyering and door-to-door advertising.
Since everyone is on a digital platform these days, it could be quite the breath of fresh air to get actual snail mail or flyers on the street or in public spaces. You could get extra creative with these designs and find a way to advertise and interact with your market using these handouts. You can get professional prints from the experts such as McNamara Signs, among others. Yes, there are printing shops who can give you quality material for the hard copies you wish to produce.
3. Sponsor for unusual placements.
There are ways you can get your brand out by placing yourself right in the thick of the action. For example, if you are running a cupcake business, you can place ads in public places such as the local playground, where kids and their parents usually frequent. If you are supplying artistic services, you can get a mural commissioned on a prominent wall in the community, with your artwork displayed for everyone to see and enjoy, and get interested in.
4. Join community forums.
This is another way you can exploit digital channels for your means. There are a lot of groups on social networking sites and even chat applications for those who have similar interests. You can join forums that are populated by your specific market and introduce your offerings so they know what is available for them. This is a surefire way to get noticed by the right people, and have a literal conversation going about your product/service.
These are just some ways you can get creative with your marketing and promotions in the new age. Try out what works for you and see how your business skyrockets with these simple suggestions! The best part is you get to be creative and somewhat out of the box in the process. Enjoy!