There’s no denying that the internet has changed how we do business forever. For businesses, having a website is now standard practice. But more than simply having a site, how you use it to your advantage will determine your business’s success. The truth is that the marketplace is saturated with websites.
And unless yours stands out, you’ll struggle to attract visitors or drive sales from your site. Fortunately, there are easy ways to help increase traffic and keep visitors on your site for longer by making it more user-friendly. But does this mean spending thousands on a web developer? Thankfully not!
There are some simple ways to make small changes to help improve the look and feel of your website like a pro.
The Importance of a Great Website
A website is the first impression potential customers get of your business. So it’s crucial that it looks professional and is easy to navigate.
To keep visitors engaged and ultimately drive sales, customer engagement should be one of your top priorities when building or updating a website. You can learn more about the importance of customer engagement on websites such as clevertap, where they discuss the various aspects of customer engagement, such as segmentation and personalization.
Visitors will browse different sites and compare them, looking for reasons to click away. If your website looks outdated or thrown together, you run the risk of scaring visitors away before they even have a chance to look at your products or services. Likewise, if the website is challenging to navigate, visitors will likely click away in frustration and potentially not return.
A great website makes it easy for customers to find what they want. Whether that be your products, information about your business, or a contact form. When you make it easy for customers to browse, you not only increase your chance of making a sale. But you also cut down your overhead costs because you don’t have to employ as many sales staff.
Be Clear About Your Purpose
Are you trying to sell products or services? Are you trying to create a community of like-minded people? Your website should reflect your overall business strategy. When building your website, ask yourself what you want your site to achieve. Do you want it to drive sales? Do you want it to be a resource for visitors? Do you want it to help you hire employees?
Whatever your reason for having a website, make sure it’s clear and easy to understand. Otherwise, you risk having a site that does nothing for your business. There are a few ways you can achieve this. One of the most crucial is ensuring you have an “about” page. This is the first thing visitors will likely click on when visiting your website. You can introduce yourself, your business, and your goals here.
Create an Attention Grabbing Landing Page
When someone visits your website, they’re looking for one of two things: information or to make a purchase. Sometimes, these two things can be one and the same. Like when someone is searching for product reviews before making a purchase.
A landing page is a page dedicated to a single action, such as gathering information or making a purchase. For example, if you’re running a promotion and want to drive more sales, the landing page is where you would make that information available. It’s typically very short and direct so that customers get what they want quickly. A good landing page should draw the customer in and direct them towards the action you want them to take.
Make Your Website Responsive
Mobile device usage has surpassed desktop and laptop computer usage. And it shows no signs of slowing. The fact is that people are using their mobile devices to shop and research products more and more. That’s great news for businesses, but it also means that your website needs to be responsive.
A responsive website is one that automatically adjusts to fit the device that is being used to access it. Whether someone is using a computer, a smartphone, or a tablet, the website adjusts itself to fit that device’s screen size. A responsive website is crucial because it helps you retain visitors and makes it easier for them to navigate your site. This includes having a great online payment processor.
Use High-Quality Images
A good website is an effective website. And one of the ways you can make it more effective is by including high-quality images. Of course, you might not think photos have much to do with increasing sales. But the truth is, visuals are critical for grabbing people’s attention.
When trying to capture someone’s attention online, you have very few seconds on average to get their attention. So not only do high-quality images help bring attention to your content, but they also help draw customers to your products. This is because high-quality images will stick in consumers’ minds. Long after they’ve navigated off your site.
Write Compelling Copy
Everyone’s heard the saying that “a picture is worth a thousand words.” But that doesn’t mean your website needs to be filled with images. In fact, too many images can actually be a distraction for your customers and make it harder for them to read what you’ve written.
While images highlight your products, copy is critical for engaging customers and keeping them on your site. If someone visits your site to read reviews or testimonials, it’s your copy that will keep them reading and help them understand the products you are offering.
Introduce Interactive Elements
The internet, in general, is all about instant gratification, and when it comes to browsing the web, this includes how long people spend on your site. If you want to keep people on your site longer, you can do this by adding interactive elements to your content.
You can include polls, quizzes, or other ways for readers to get involved. When you create interactive elements, you make the experience of browsing your website more like visiting a friend. And less like doing homework. This makes it easier for customers to stay engaged and feel they’re getting their money’s worth.
Show Off Customer Reviews
A good review can make or break a product. In fact, 91% of consumers read reviews before making a purchase. Therefore, when building your website, you should always consider ways to display reviews that customers have left. Whether positive or negative, reviews are an important part of the sales process. This is because they give potential customers an idea of what they can expect to experience when they purchase your product.
Make sure you put them somewhere on the homepage or another prominent place on the website for customers to see. You can also create a section on your website where customers can leave reviews.
Add User Behaviour Tracking Software
One of the best ways to understand what’s working and what’s not on your website is to track user behaviour. This will tell you how many people are visiting, how long they stay, what pages they’re clicking on, and when they visit. This will help you to create a better user experience and grow your website like a pro.
You can add many tools to your site, like Hotjar or Comscore, to track your visitors. Most of these services are completely free to use and can help you understand what your audience is looking for.
Don’t Be Afraid of Video
Videos are one of the best ways to engage with your customers. And help them understand your business. It’s also a great way to show off your products and services. If you’re selling anything online, having a video demonstrating your products or services is almost a must.
There are lots of different types of videos you can create. Record a video of your products being used in real-life situations, or create a how-to video. You don’t have to spend thousands of pounds to create high-quality videos.
Include Live Chat Support
If your business is generating enough leads, but can’t keep up with demand, having a live-chat support feature on your website can be a great solution. Not only will it allow you to be more efficient with your time, but it will give your customers the sense that you’re truly dedicated to customer service.
Make sure you opt for the bestonline live chat support for website efficiency. If you’re unsure where to start, pop them an email for more information.
Make the Most of SEO
SEO is an acronym for search engine optimization. It has come to mean a wide range of things. Optimising your website for search engines, promoting through social media networks, and creating content for search engines. But all these strategies have one thing in common: they make your website more visible to people looking for it.
There are many reasons why SEO is essential. First, it can be a great way to build brand awareness. Second, it can help drive traffic to your website. And third, it can lead to higher rankings in search results.
One of the main reasons people don’t grow their businesses is because they don’t know how. After all, knowing how to grow your business is one thing—actually doing it is another. And if you want to be successful, it’s crucial that you learn how to do both at the same time.
This post should have taught you what it takes to elevate your website. So you stay ahead of the competition.