Does Random Work? Brilliant Thoughts on Blogging
When I first started blogging, I would write about my day to day life, random things that happened, how I felt as a Mother, what we had been up to and the things I loved. The more successful my blog became, the more I would hear on what you should and should not do as a blogger.
“Be a brand”
“Work for Free”
“Know your worth”
“Blog about what you want”
“Curate posts the audience will want”
“Instagram daily life”
“Plan your IG Posts”
Seriously, the list goes on. I attended BritMums in 2015 and heard some brilliant advice, however some of it was contradictory. One blogger would do things different to the other. Where one way is a big no no to one, it’s a big fat Yes to the other. This applied to content, pitching, planning, writing, promotion.
I’ve always been a little random with different topics popping up here and there. I find it hard to fit into a niche, which again I’m told would really benefit my blog, yet others say “you are the niche”. I guess this is why I always struggled with my blog categories.
Now they are very broad, Family and Home is my major category, It includes posts on parenting, my life as mum, home life, interiors all sorts. I then have one for blogging for random posts like this one and a category for fashion, fun with kids, health and “A dog’s Life”.
I never planned on writing about Dogs. Heck I never planned on having one, but, it happened and people loved it and I enjoyed it but then I started to lose interest. I began to feel bored. I was writing every week about Yoda and his life, I needed to broaden the horizons and cover different Dog material.
So I wrote about Bichon Dogs and my post 50 Shades of Bichon took off! I don’t think it was that post but a year of patiently writing about my Dogs. Suddenly, I’m offered products to review, Dog collars, PeaMutt Butter, Luxury Dog Bowls and more. I’m even asked to write sponsored posts and it’s fabulous. my category was “Yoda’s Life” and then “A Bichon life” and now “A Dogs Life”. SEO wise it is better to have the word Dog. There are far more many people with Dogs than just Bichon Owners.
I felt tempted to go and create a separate blog like Paws and Prada, just a Dog Blog which I’m sure would do amazingly well, but then this is not really something I want to write about everyday. I’m happy writing about Dogs once a fortnight. That’s enough for me. I could also write a blog on blogging or on home interiors but again, It’s not something I could write about every single day.
It’s fun sharing cute pictures of Yoda and Casper on my Instagram Feed, but thats just one thing to share. I’ve thought about curating but I cant seem to do it. I don’t go out enough to take tons of pictures of my child outside, or travel enough to do just outdoor shots. I don’t cook enough to do just food posts and I’m not well enough to spend hours planning and creating special Instagram pictures.
I guess for me random works best and I need to find some way of making my random work!
I started a fun post each Sunday called My Sunday Style and it’s quite cool, we took photo’s of my daughter and shared her outfits on the blog each week. I’m really not sure this is what I want to do though. You see I’m not a huge fashion lover. If I became popular at blogging her outfits then i’d end up with work writing about outfits and getting clothes to review but to me thats not my genuine interest. I do find it fun dressing up my daughter but not enough to be writing about it all the time.
Thinking about it I realised I much prefer new items to test and try such as things for the home! I love storage and have a dream to create a beautiful home, so I need to focus more on writing about the home and then I will get more work opportunities in that area!
This is a random post but my thoughts are coming out and they are valid!
I love outings, baking with my child and having fun, but being unwell really affects my ability to go places. We get plenty of invites but cant go to half of them! I’d love to take Sylvia to Rave a Roo but I’m too unwell to travel at the moment. I combined my kids fun, out and about, cooking and play into one category, “Fun with Kids” and I think that was a smart thing to do as I really don’t do these things or blog enough to write all separate categories.
I heard if you don’t have more than 11 posts in a year on the subject then don’t make it into a category! again that is advice and it may or may not be right for every blogger!
I’m told to make pintrest pictures and pin all my posts and Yes this works well for many people but today I just feel like writing and making a quick feature picture (which I have to because my template requires that) and making the post live!
It’s funny all the promotion work which goes into each and every post. I drove myself crazy for weeks and months promoting every post I wrote and finally realised, I don’t have to! Why don’t I just write it, sort the SEO and post! It does not matter if I don’t get a comment! Right? Comments look good, and engagement is fab but my most popular posts of all time have very few comments.
Why is that?
My most popular posts also have no pictures, just a feature image.
It’s because my best posts are when I just write freely, how I feel, what I think and how life is.
I am finally discovering my style, my flair, my way!
If I have baked with my child, I would rather write about my life experiences baking than share the recipe. If I am writing about the Dogs, It’s great to share a product but I like to write an experience or story showing the product than a simple, this is what we got and I liked it or not! It’s taken 14 months to realise that I prefer random. I prefer stories and experiences that flow and just come out.
I could easily write my post yesterday on why it’s a great idea to insure your dog based on my own experience. If I had to write a post on the same subject like a list of good reasons, my mind would just freeze. It would be much harder.
It’s the same for blogging. I struggle to write a how to list style but sharing my blogging experience in a story, now thats different but is much easier.
This is a long post and a random post but it’s the exact type of thing I like to do best and so I’m going to in the coming weeks and months attempt to write more in this way. It works best for me.
I guess at the end of the day everyone is different and uniques we all have our own styles and own way of reaching the audience and not one size fits all!
So does random work? For some it does. For some it does not. I’m just glad I have figured my writing style out a little more and will try and work with this a lot more in future.
Thanks for reading
Do you like this style?
I’d love to know?