Running a small business is extremely challenging, and if there is one thing that you are likely to be short of, it is time. To ensure that you are able to attract the right clients and offer exceptional service, you might want to add value every way you can. Below you will find a few tips on how to do it if you are a blogger, own a store, or have a side hustle you do to generate extra income.
If you are selling your time and your products, you will need to aim for a minimum earning per hour, for your business to pay for itself. You might want to implement an autoresponder sequence or create an automated sales funnel for small business that will help you maximize your customer value and build long term relationships at the same time.
If you are baking cakes, creating crafts, or upcycling furniture, you can add value by delivering your products to your clients’ home. You might want to look for a practical delivery van, such as the New Vauxhall Vivaro Life that will be affordable, easy to drive, and convenient for your business. Long term, you might even save money on your delivery costs, and build a better personal relationship with your customers.
If there is one thing that makes people buy from smaller businesses, it is the personalized service and the special relationship. You need to implement a sales and follow up process, and make use of a simple CRM system. It will allow you to stay in touch with your clients, follow up leads, and integrate social media and other communication in your sales process.
If you can offer complimentary services to your clients, you can maximize your profits as a small business owner. Women in business often undervalue themselves and settle for less than men. In fact, your work is worth just as much as any other person’s, so you should dare to make more. If you can team up with other suppliers and service providers and get a commission on their services, you will be able to work smarter instead of harder.
Subscriptions and Guarantee
If you find it hard to attract leads to your business, and would like to make them trust you, it might be a good idea to think about how to give people a peace of mind. You can offer a guarantee, a free trial, or a maintenance plan, subscription, or additional course that will help them make the most out of their products or services. You might have a webinar, a video training, or a simple toolkit that will make your clients’ lives easier and increase their satisfaction level.
Additional services and adding value to your package is not only a good way of retaining your existing clients, but also a good option if you would like to make your business more profitable. Consider offering delivery, after-care, and complementary services to boost your business profits.